The Allies for Agriculture program was designed to do one thing: make it easy to celebrate the hard work and commitment of food providers across the agriculture industry. Throughout 2022, UPL called upon individuals across the U.S. to nominate an ally for ag within their community. These allies could be anyone across the food supply chain – grocery store employees, farmers, food processors, distributors, etc. After reviewing the nominations, UPL chose two Allies to celebrate. Winners received a monetary gift on behalf of UPL and the organization also made a donation to a food bank of the winner's choice to continue paying it forward. The campaign was also awarded a regional NAMA award in 2022.