Arysta LifeScience / upl: Specialties
This section showcases various looks of the Arysta LifeScience (which later became UPL) specialties segment which included a multitude of print ads, direct mails, emails, digital banners and product catalogs with timing charts for the various growth stages.
Slip case, hidden wire bind with tissue inlays direct mail piece to growers and reps. Exterior designed to mimic old fashioned fruit crates.
Crop catalog for the main specialty markets. Imagery depicts each crop within a wooden crate.
Samples of the depth and breadth of this campaign. We did complete orchards and vineyards within the crate box for stone fruit, berries, tree nuts, grapes and pome fruit.
Print ad for Micromite, depicting the fragility of the growers crop.
Evolution of the crop catalog, showcasing all of the products for each crop segment and their usage timing.
Most recent version of the crop timings, broken out by crop segment with corresponding growth stages.