UPL: Super portfolio

UPL has historically only been known for a handful of products. We wanted to come up with a way for UPL to start conversations about the depth and breadth of their product offerings. So, we came up with the idea of the “Super Portfolio” to showcase and highlight the exact product for the grower's exact needs.

The best thing about this campaign is that we featured real growers and operators. No actors or hired models. You just can’t reproduce that kind of authenticity. We wanted the realistic look and feel that comes with a real grower.

Row Crop print campaign. Shot in Assumption, IL and Mexico, MO.

Row Crop print campaign. Shot in Assumption, IL and Mexico, MO.

Sample of digital elements for the Row Crop campaign. Website with interactive timing chart and digital banners.

Sample of digital elements for the Row Crop campaign. Website with interactive timing chart and digital banners.

Specialty Crop print campaign. Shot in Earlimart, CA, Corralitos, CA, Wenatchee, WA and Quincy, WA.

Specialty Crop print campaign. Shot in Earlimart, CA, Corralitos, CA, Wenatchee, WA and Quincy, WA.

Sample of digital elements for the Specialty Crop campaign. Website with interactive timing chart and digital banners.

Sample of digital elements for the Specialty Crop campaign. Website with interactive timing chart and digital banners.

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