Pet dental health awareness
This campaign was created to bring awareness to vets and pet parents about the necessity of taking care of their pet’s dental needs. We came up with an animated family (Pete, Pam, Prince and Princess) to help deliver that message. We designed a kit that contained an assortment of helpful tools for vets. There were shelf talkers to hang up in the clinic with the food promoting Hill’s t/d Oral Health. Also included were counter mats, wall clings, flyers and printed collateral. We also produced 4 videos, taking a humorous approach, to aid in awareness.
Overall design update to the style guide detailing the Pet Dental Health Awareness program, including new logo and kit items.
Kit that was given out to vets. It had a video photo frame, the below counter mat and shelf talker, among many other useful items.
Counter mat for vet offices with new campaign imagery.
Shelf talker with new campaign imagery.
prescription diet c/d multicare
Custom die-cut direct mail outlining the benefits of c/d Multicare.
Custom die-cut direct mail showing the two new flavors of c/d Multicare in a clever way.
Digital banners for c/d Multicare.